Most people in business will take advantage of social media to get leads and this includes both self-generated promotions and paid advertising.
When you are starting out you will want to focus on the free marketing opportunities.
It’s easy to get overwhelmed by the sheer amount of social media “advice” out there, especially when you’re trying to be everywhere at once. To get the best results, it’s important that you plan ahead rather than go for the good old scattergun approach
Sendible is what I use to manage all of my social media platforms, as I can do them all on this one online management system and I can schedule my posts in advance and the system even optimizes the best time to post.
It literally saves hours each week and means that I can set up all of my posts at a time that suits me. I tend to look at least a month ahead and set up a range of posts including around any special days and any focused products or releases.
The best way to manage your social media is with a platform like Sendible.